Planning Your Leaflet Distribution Campaign

Business today is faster, more competitive and change focused than even ten years ago. Some retail channels are hardly recognizable today because of the changes which have been wrought in recent years.

You answer and submit a series of questions for an interview. When you do reasonable amount of online marketing for your business online, you may be asked to have an interview with some journalist either in virtual world or on the real one. In either cases, your opinion matters and you will be able to help your search engine rankings by your web copywriting skills in answering those questions.

Where our influence is more limited, however, concerns the actual leaflet itself. We don’t design leaflets ourselves, but we do have experience of the type of leaflets that work, as well as those that don’t.So we’ve decided to put together a list of some of the crucial factors advertisers should bear in mind when designing a leaflet.

Would you take your time and watch 20 videos of 10 minutes each? No, of course not. Keep it brief and not more than 2-3 minutes long. Even a 30 second video will be of great value used in the right place.

Once you’ve got your targeting sorted, you’ve now got to work out what is the best way of advertising to these people. Many people do one big leaflet drop, wait for the results to come in and then slate the flyer printing Birmingham industry when they get no results. People like familiarity, they’ll buy from you once they feel familiar with your business. If your on a budget, try doing several smaller drops on a monthly basis, alternate between two areas that way you’ll be fresh in the mind of your readers when their computer goes wrong, need some decorating, want to try a new restaurant etc. Can you remember an advert that you’ve only seen once? No. So why expect your readers to remember your advert 6 -12 months down the line.

Therefore you need to find a range of services that are of high quality. Leaflet printing is usually quite simple to find on the web and you shouldn’t have any trouble finding a local company who can help you. However, if you don’t keep your wits about you, you could end up being ripped off so make sure that you think things through before you agree to anything.

You can set up an account with a mass email distribution service like iContact, MailChimp, AWeber, or Constant Contact. This type of service will allow you to add people to your list at the rate that you choose. You could add one new person to your email list per week. Or, you might start to feel confident and decide to start adding a large number of subscribers. Regardless, if you simply take the first step and send the first email, you will find your motivation a tad bit stronger than it was yesterday.

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